HEATHER FARR SOCIAL MEdia Content Strategist
You built a good business.
Your social media should probably look like it.
If there's a disconnect between the business you actually run and the way you show up online, you're not alone.
Maybe your branding's all over the place.
Maybe you're slapping your logo on random graphics
and hoping for the best.
Maybe you've got a million ideas and zero clue
how to turn them into an actual content plan.
Or maybe you're just tired of social media
taking up way more brain space than it deserves.
I've got you.

I'm Heather Farr, Social Media Content Strategist + Creator,
and I help small business owners turn scattered ideas
into clear, strategic, scroll-stopping content that actually feels like their business.
You are good at what you do
Your social media does not reflect that
You have ideas but no real system
You want your content to sound like you
You want strategy without turning marketing
into a full-time second job
And you are officially over posting something just because it is Tuesday. Again.


No awkward discovery call required just to find out if we're a fit.
Tell me about your business, your social media, and where things currently feel stuck. I'll take a look. If I think I can help, we'll figure out the best next step. No 30-minute call required.
If you do want to hop on a call, I'm happy to.
Just know that I'm a writer first, Zoom human way last.
What feels hardest about your social media right now?

Good content should do something:
build trust, show your expertise, make your business recognizable, help people understand
what you actually do.
And occasionally remind them that, yes,
you have something to sell.


You have the expertise.
I help pull it out, organize it, and turn it into content that your audience can understand and care about.

No more random graphics with your logo in 419 color ways.
We build a clear visual style so your content is recognizable.

Hooks · Captions · Graphics Reels · Educational Content Promotional Content
The stuff that keeps getting pushed to "I'll do it later."
Done.
Find that services that best meets your business, goals and involvement level
You know your business.
I turn what you know into content.

Monthly Content Strategy
15–20 custom branded posts
Strategic, search-conscious captions
Up to 4 reels or short-form videos
Monthly calendar + offer/service promotion
Scheduling where supported
Your experience. My content and marketing brain.
Much less staring at a Canva template.
For the business owner who can handle posting but would really like to stop creating everything from scratch.

Monthly Content Direction
8-10 custom branded post
4 Reels / Short-Form Videos
Bonus Hooks and Content Ideas
Monthly Content Calender
Ready to post content
You post it. I make sure you actually
have something worth posting.
You have reached the stage known as:
"Can someone please do this for me?"

Everything from above tiers
20-25 social custom branded posts
Scheduling + publishing
Additional short-form content
Basic performance review + continued profile optimization
Content built around launches, events + priorities
Priotity turn around for special requests + promotions
You keep the business running.
I keep the content moving.
For the DIY business owner who does not need someone running their social media

Social Media Review
Clear Content Direction
Personalized Content Pillars
Messaging and Voice Guidance
Profile and Bio Recommendations
CTA Strategy
Recommended Posting Strategy
30-day Custom content Calender
Specific Post Toics and Hooks
A strategy you can keep using month after month
No generic prompts. No recycled templates. No "post aspiration quote on Wednesday." A real and clear plan that you can implement from day one.
For the business owner looking for stand alone services or products to help enhance their business.

Email Sequences
Workbook
Ebook
Lead Magnet Creation
Lead Magnet Full Build
Course Creation
Digital Product Creation
and more...
Let's talk about your content copy needs and we can talk prices once I understand the scope of your project.